B2B network marketing

For B2B social marketing, first of all must be the connotation and characteristics of "B2B" has a deep and clear understanding, this is the basis to carry out the socialization of B2B marketing. And offline marketing, B2B companies to develop social marketing core points should be grasped: the content of the "high quality" and the communication of the "partners", finally returned to the brand value of two-way interaction with customers.

Marketing strategy level, need to consider national conditions. In B2B social marketing environment is not mature in China, except in some special B2B marketing platform to carry out, also more need to focus on popular social media, because of professional sales personnel and purchasing personnel, at the end of the day or common people, is also active in social media in general, and the "relational" society in China, B2B enterprise must grasp the good communication with the customers of each contact point, not limited to the socialization of enterprise brand is the name of the account to conduct interactive communication, and it is need to be specific to the sales manager and customer manager and other staff in social media and customer relationships with partners and construction of development and reduce the distance the brand and the customer.

No marketing at the same time, can be isolated, to integrate also include online B2B social marketing public relations marketing, service marketing and experience marketing communication-lookbuying.

Because of difference of Chinese and foreign language and culture and personal ability is limited, compiled articles to come over after the may be difficult to show the original flavor, readers can see the original. Hope everybody B2B social media followers and practitioners of share views and experiences