Blow molding machine industry take brand strategy
In comparison, the blow molding machine is a decentralized, small scale, slow the development of industry, own existence weak links such as funds, equipment, technology, etc.. Moreover, low barriers to entry, and participate in the competition of enterprise starting point and different consumer demand. Overall trend is that most enterprises are at a low level devices, and how companies in the production of a region, repeatability is larger, the price is competitive, profit is weak.
Blow molding machine and abroad increasingly improve the technical content. In automation, stability, energy efficiency, product consistency, unmanned (including monitoring), servo electric technology, flexible compensation technology, information processing technology has taken the lead, etc. Blow molding machine in the world market has become increasingly monopolized, high-end users, fine products are big blow molding machine enterprise (group) the monopoly.
International Trade, The two ends of the domestic blow molding machine manufacturing, from outside, enterprise focus on assembly and sales of generic model, to design, parts manufacturing, and other layout perfect development pattern. But products tend to multi-functional, a single product cumbersome, high energy consumption. The production efficiency and product just have progress in energy saving and automation, refinement, is different from the injection molding machine industry.
In terms of the development direction of the future, mainly displays in several aspects: technology promotion will be the future development of the domestic blow molding machine competition the main area; Blow molding equipment domestic consumption is from the pure equipment purchase equipment used at ease, save worry, such as direction, the future will be more test the comprehensive strength of the blow molding machine suppliers and rapid response ability; Blow molding machine users will quickly in China
Into the demand for energy saving equipment, automation, multiple stratification of switching process; Products quality determines the products the evolution of the enterprise, and blow molding machine stability, wall thickness uniformity is determines the competitiveness of the equipment.
Blow molding machine industry and brand strategy to go. Adhere to the "quality first, create famous brand", in the competition to differentiation, the application of high-tech and cutting-edge technology, continuous self innovation, change the backward management concept and the development of thinking, to the "three" integrated, highly efficient, intelligent direction.