Furniture industry to move into e-commerce to network marketing

Although the furniture industry to enter the online shopping market soon, but there are many furniture businesses strive to want to share all the network marketing the fresh cakes.

It is understood that now furniture online e-commerce sites is divided into three categories: the first is relying on the entity shop furniture stores set up a website; The second is to own factory and has a certain well-known brand, set up a furniture store, on the one hand, promote the brand, on the other hand is to increase sales channel; The third class is neither entity shop also does not have its own brand, independent website platform, and establish mutual cooperation relationship with some household brand, in the online sales, in the face of all kinds of online shopping mode, the furniture market need to how to deal with the modern e-commerce mode?

The first, integrity first as it should

Now online shopping has been recognized by many consumers, and gradually become the preferred way of shopping, after 80, 90, but due to the particularity of furniture choice, online furniture or some people can not accept, investigate its reason, furniture is a large size and high prices and longer goods use fixed number of year, when the choice must personally feeling after just can buy, and online no touch, all the information can only learn from commodity introduction introduction and customer service, but some businesses in order to improve the sales and false furniture material. Furniture so if you want to let more consumers to accept online shopping, online shopping, in the network must use the real face of communication with consumers, to restore the original appearance of furniture, with high quality services and products for their set up a good brand image, so as to get more consumer trust.

Second, guide way to innovation

A lot of consumer is when furniture of choose and buy, without a clear direction in advance, if see sleep when going to furniture stores, on the front of the guide touch quality or ask furniture, and then make a decision. But on the Internet because we can not hand to touch, so when consumers choose furniture in addition to view the picture, is the introduction of customer service.

But now furniture nets pin cake is cut by numerous merchants, so want to have higher performance, now the personnel of the service can not only take the role of the furniture is introduced, and should serve as a furniture designer role, that is according to the customer of the bedroom decorate a style to introduce the suitable furniture, make the customer the furniture and bedroom adornment collocation, perfect and teach consumers furniture collocation method, the relevant person in charge of household brand Sofia said to us: now consumers buy not only furniture, but also a way of life. Therefore, Sophia wardrobe of the personnel of the service are certain professional before mount guard training, including furniture custom sales skills, maintenance and professional knowledge, such as furniture collocation.

Third, perfect logistics service is required

Has been hindering the development of the furniture shopping is the lack of perfect logistics transportation services, furniture is a special kind of goods, whether to buy at the mall or online purchase, transport is a problem, and most of net sales agent does not have its own logistics system, but is passed on to other logistics companies, once the transport problems in sellers and logistics will pass each other, finally the injured is a customer, it also reassure consumers in online shopping.

When household enterprises should, therefore, will improve logistics system, it can not only reduce the wastage of the furniture degree also can save some freight cost for the customer.