Germany's modern design

Germany's most important household electrical appliance enterprises Braun company in product design is perfectly embodied the spirit ulm school of design, emphasizes the principle of ergonomics, with a high degree of rationalization, order principle as a design criterion. Braun company di, a lamb is a representative figure of this spirit of design.

German functionalism principle in the design emphasis on design for a long time, the emphasis on design features of democracy, and repeatedly advocated the principle of "good shape" (that is, the famous designer MuTai Theseus and deutsche manufacturing alliance theory essence and design criteria), it is the thought caused a few DaiDeGuo designer attaches great importance to the sense of responsibility. In the design of the rational principle, the principle of ergonomics, function principle for them is the aim of the design for granted, never give up because of the commercial pressure. The general characteristics of the product design embodied in Germany: rational, high quality, reliable, functional, cold machine appearance and colour (rarely USES the design of the color is more bright-coloured, is main color with black, gray).

German functionalism and rationalism design style is also affecting the plane design field, one of the founders of the design institute of ulm, Germany designer otto ash for Germany the formation of the rational style of graphic design plays a big role. He advocated in the theory of design should be based on the grid layout design, in order to achieve the height of the structure and function. He wants to graphic design can make the readers in the shortest possible time to read the text or graphics, graphic design in order to obtain the accuracy of the highest and the lowest error rate. In 1972, ashton as a sign of the Munich Olympics produced all, he was very rational principles to design their own package marks, obtained the very good function. As a result, his design theory and design affects the German graphic design, and all over the world became the new rationalism based graphic design style.

In this kind of thought under the influence, the German graphic design has a lively, simple, accurate and highly rational characteristic, but also tend to dull, lack of personality, and industrial design, although the outstanding, but there is no sense of humor, there is no cultural personality of Plastic Packaging.