How to optimize e-commerce sites

B2B website there are a lot of all kinds of problems in the optimization, in addition to the site optimization of the website without considering the basic factors of outside, still have a plenty of B2B website technicians in groping for your own website search engine optimization because of improper operation caused by the problem.

(1) web site columns and product classification set unreasonable synthesis problems.

B2B site structure looks simple, supply information, purchasing information, product, enterprise and other major columns, library, and each section of the categorization of different industries, different product category, the corresponding information to the appropriate category. B2B site classification method is crucial for the overall site optimization condition, caused by unreasonable classification catalogue will users is difficult to obtain information, search engines ignore columns and columns the information in the 2, 2, and low site PR value synthesis problems.

According to the experience of new competitiveness research on B2B website optimization, columns and classification of the B2B website directory issues stand out in the set.

(2) a lot of new information cannot be collected by search engine.

Along with the increase of the amount of supply and demand information release of new information in the continuous rolling updates, but a lot of new information also to wait for the search engine included already scroll to multi-level directory under, because the site hierarchy structure design is not reasonable, even if all pages are converted to static web pages, is still likely to cause information cannot be collected by search engine.

(3) the restriction factors of dynamic web pages.

Leading website has already been through the website optimization reform has realized the entire information static of B2B web site development to today, still have a lot of web sites using dynamic web page technology, even the main columns and 2 columns are dynamically generated, so the dynamic website in search engine natural search results have been unable to get any advantage, even if the web search engine, is also difficult to get than other similar content of static web pages have any advantages, through the less natural search traffic from search engine.

(4) the page title design and web content relevance problem.

In general by the website maintenance personnel to edit content on the web site, the design of the page title and page title and content relevance problem can get better control, but in B2B business website users to publish information, design the page title is not professional and no high correlation between web pages and problems more outstanding, the consequences are not only supply and demand information content in the web page in search engines not competitive advantage, even may affect the performance of the entire site. "Search engine search results in the low quality web pages and their cause analysis" in the description about this.

The design of the page title to B2B website maintenance personnel need to improve their professional level to guide users to publish the information at the same time