L 'oreal: sales in China first break ten billion yuan

Feb 28, 2012, l 'oreal in China results conference held in Shanghai, the data showed that its sales in China last year for the first time exceeding RMB ten billion, RMB 10.7 billion, up 18% from a year earlier. At present the Chinese market has become, after the us and France, l 'oreal in the world's third-largest market. Men's cosmetics and cosmetics market will become the new business growth point. L 'oreal also said at the same time, will find complementary product line, good brand growth potential mergers and acquisitions.

In addition, l 'oreal says they also face rising raw materials, rising labor costs, such as cost pressures, but won't cut, but by the growth of the business to make up for.

Every cosmetic giant in main e-commerce platform, l 'oreal company said that did not hope that the electronic commerce to sell products, but to give consumers more product information and service platform, and provide comprehensive consumption experience. "But now the proportion is still relatively small."