Nike sale umbro and Cole Haan brand

On May 31, Nike (Nike) announced that, to cut costs, and focus on its core products, it would sell its Umbro Umbro soccer supplies and Cole Haan shoes and accessories the two brands,

Nike said, of the same brand as well as Jordan, Converse (Converse) and Hurley, contains more potential in the brand, and the back three brands have "unique customer relations," added for Nike brand.

Recently, Nike CEO Mark Parker (Mark Parker) told reporters: "sell umbro and Cole Haan will allow us to concentrate resources on the most potential opportunities for Nike, to continue to promote sustainable profit growth."

Although the strong demand to help Nike shoes and clothing than many rivals, but like most consumer goods manufacturers, the company also faces the packing, the rising cost of fuel and other raw materials. Nike recently launched two new products: FlyKnit ultralight sneakers, and Nike, training software and supplies.

Therefore, Nike that cutting costs, focus on its core products research and development is king.

China Manufacturer, Nike spokesman said Charlie Brooks (Charlie Brooks), although the company has yet to find bidders for the two brands, but hope to be able to complete the sale before the end of the fiscal year next year at the end of May 2013.

Cole Haan and Umbro (Umbro) introduction:

Cole Haan - brand founded in Chicago in 1928, 1988 by Nike to about $95 million.

Umbro (Umbro) - 1924 football brand founded in Manchester, England, is the world's one of the earliest soccer supplies manufacturers, by Nike in 2008 for $582 million.