Our country export commodities packaging needs to be improved
Compared with foreign products, China's export commodities packaging design is still very backward. Promote the sales price of the main reason lies in the products and packaging design is not reasonable.
In the international market, with "made in China" goods "first-class raw materials, the second class of quality, the design, four etc. The price" of the status quo. Packaging costs are often linked to the quality of the products is not consistent, for example, a high grade product using low-grade packaging, dragging down the sales price. Chinese goods and many foreign will change the packing, can sell high. In addition, there are also low USES high-grade packaging products.
Expert analyzes believed that in the international marketing, standardized design and differentiation are two commonly used packaging strategies. Should fully understand the local cultural factors, the corresponding packaging form design. For overseas market and domestic market environment is similar, can be used in a standardized design. On the other hand, to adopt differentiated designs. Only cater to the market, and reduce production costs, to maximize the occupation of the market.
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