Packaging strategy theory of "5 p"

A "first impression" of commodity packaging is more and play in the market of actual combat the effect that cannot ignore. So called packing (Package) and the market marketing 4 P (Product, Promotion, Price, Place) combination parallel 5 P, making them collectively known as the 5 P theory of new marketing too much also.

Packing (Package) and Product (Product)

In order to make the feather into commodity products, fully integrated into the commercial information in the packaging design, logos, functional description, and the indispensable element such as the instructions;

Combining with the characteristics of product properties (size, materials, selling point), choose the packing material, targeted to choose both inside and outside the packaging.

Packing (Package) and Price (Price)

Price, its often according to the cost of goods and consumers to accept the price of orientation to locate. In terms of packaging "money", it also includes two aspects of cost and value added products.

Actually good packing does not necessarily need high cost, and good packaging design tend to add a lot of goods for goods value, the following will briefly packing ways to add value for goods:

In line with consumer cognitive habits of creative packaging (shape, color, layout, material, specifications, etc.) is the best way to add value for commodities;

The perspective of consumers in the packaging design, convenient to use, convenient to the post-processing;

Is unique and is in line with the brand concept packaging design add value to the brand and brand culture;

High cost of packing is not equal to high value, meet the green and environmental protection trend of packaging design for commodity unique charm;

Packing (Package) and channel (Place)

Although the packaging is in the face of consumer, but the excessive links in the channel is packing. So, by "packaging" this vehicle, it is necessary to the channels to strengthen the brand, corporate commercial elements and human element.

In order to save the logistics cost and circulation consumption, it is necessary to compress the circulation time and link of packaging. In the case of a power allows, can form their own logistics center and distribution center;

Goods in the process of circulation of channels has its own fixed quantity packaging, don't ignore the effect of "packaging", the perspective of distributors in the human nature, such as convenient dismantling and branding design "big package". Because it is one of the companies to channel the way of spreading brand.

Sincere, open and receive objectively distributors of commodity packaging proposal, let the distributors and companies grow together and are masters of the country;

Through distributors receive consumer evaluation on packing, adjust the packaging strategy.

Packing (Package) and Promotion (Promotion)

In the inverse 4 p theory, the new marketing promotion be understood as consumers and how to communicate effectively. In terms of packaging, is also an important carrier of communication and the market.

In different categories, different class product promotion combination, through the packaging unification;

Within the packaging for promotional gifts or vouchers, strengthening consumer spending motivation;

Into a simple market survey questionnaire, timely communication with the consumer to interact;

Place fashion information booklet, enrich the brand soft spread;

Place the simple and practical to use this product with other goods supplement small volumes

Above strategy is key part of the Plastic Packaging strategy, enterprises still need when using particular case is particular analysis. To learn, new 5 p marketing theory is still to be in actual combat experience.