The five new opportunities in the network marketing

Network changed people way of communication, changing people's values and perceptions of the brand and the experience. Previously impossible for floor, small and medium enterprises, in the Internet age can become a reality. Network marketing companies bring new opportunities for small and medium-sized floor, mainly displays in the following five aspects:

First, make the spread of low cost, and even zero cost into reality, the floor for small and medium-sized enterprises of marketing has a great attraction. When there is no Internet, we would like to send a message, or the customer to understand our products and services need to spend high cost, involves travel, mailing costs and the time cost is very high. Now through the network, customers can easily understand to us, even the query to the vast amounts of information, and financial and investment is also very little time. Through the network, brand marketing can be the first floor, small and medium enterprises do not limited by time and money, at the same stage, competition with large enterprises.

Second, through the network, floor of small and medium-sized enterprise can low cost fast find have potential demand of customers. Floor is for industry customers, potential customers spread out, the past the traditional transmission mode, has found that every potential customer needs to pay the high cost, marketing effect is not obvious. But through search engine marketing, when potential customers have a demand, can search by keyword, can quickly find a solution to this kind of demand or supply this products and services. It's changed the floor, small and medium enterprises promotion fee burden is very heavy in the past, marketing effect is bad, hard to predict. For search engine marketing is paid according to clicks, so almost no waste advertising.

Third, on the network, the floor, small and medium enterprises have the opportunity to voice, have the opportunity to compete with big business for the brand. Network is a platform of open, equality and sharing. On the Internet, big business does not have more than the small and medium-sized enterprises of the opportunities and advantages. To some extent, both sides are standing on the same starting line. Traditional marketing environment the advantages of resources, the basic has been divided up by big companies, on the floor, small and medium enterprises in terms of opportunity is not much, but on the Internet, this is a new battlefield, the war has only just begun, everyone in the exploration, no one can say that they must be stronger than anyone. Network marketing need is innovation and change, the floor for small and medium-sized enterprise decision fast, innovative is completely match.

Fourth, on the Internet, small and medium-sized enterprises have brand advantage more. In the real world is a conservative, disciplined, highly centralized world, very accord with big enterprise's character. The online world, it is innovation, rapidly changing, flat, the world of the matrix, very accord with the character of small and medium-sized enterprises. Can say, small and medium-sized enterprises (smes) on the web is inherently competitive advantage. In the real world, to develop a "star" requires years of accumulation and fortunes, and adopt innovative strategies on the Internet, a grassroots can leap up is red, overnight became a household name "star" network, create incredible miracle.

Fifth, the online world as a powerful force is profoundly affects the real world. Is losing credibility in domestic, the strength of the traditional media, network media is dominated the fact judgment of people, such as weibo, blog, BBS and so on, are in an unprecedented onslaught of the traditional media. Stars on the network through strategic packaging printing, complete can become a reality version of the star. So "curve" asssisting floor, small and medium enterprises could "rural areas to encircle the cities", became famous on the Internet, and then gradually ground to reality. This step is only the completely, because has the advantages of traditional media by big firms are losing.