World famous brand of design: packaging business myths

Interviews with a company of production of electric toys, ask why don't you change the packing design, make it not appear more novel with other similar products? Replied: "to do so to increase the equipment and cost, can sell the price is not sure."

The manufacturer's psychological reminiscent of 70 years ago the world wave of industrial products. At the time, many business owners to launch products in great quantities, but do not take the packaging appearance, prescient generation americans lowe, Raymond think king of product design, there is no good design, packaging and products can not sell a good price, so he started his own theory of commodity aesthetic: "something ugly, have had a bad. This theory, he recognised only after the great depression.

In 1929, America in the great depression, many entrepreneurs try to extricate themselves, try to start a fresh theory. That year, a boss could not sell a shell ugly telecom machine to lowe, let him to change his appearance. Rowe, using the principle of aerodynamics, design a streamlined improved new machine, make many handsome appearance, sold a good price. Rowe, in 1935, is a kind of clumsy ugly refrigerator to redesign the appearance, make refrigerator sales triple. In 1940, he improved the "good luck" brand cigarette packaging, sales increased by 25%. In 1948, he designed the Coca-Cola bottles, which have made Coca-Cola wearing new clothes to world and constantly deducing the continuous success, finally make walking around the lowe's theory.

Today, don't believe in theory of "bad" for something ugly, people seem to have no, but as long as the market is just too lazy to change the design and packaging of the kind of person who "emperor daughter don't want to marry" there is also a lot. In the business do not count the fact that many products with good design is to become a famous brand. Who first see it, who can win in the business.

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